Celebrity Fan Web – AMD is reportedly preparing to raise the prices of its entire graphics card range in the near future. According to sources on the Chinese Board Channel forum, the company has internally confirmed plans to adjust GPU prices. While the exact timing and scale of the price increase are still unclear. Rising memory costs and the ongoing shortages in key semiconductor industries are expected to drive this change.
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The price hikes come at a time when GPU prices were already elevated. Partly due to supply shortages and strong demand driven by the release of Nvidia’s GeForce RTX 50 series and AMD’s own RX 90 series. Although prices began to drop through 2025, with the exception of the Nvidia 5090. The surge in AI data center expansions has placed additional strain on memory supply chains. This has contributed to further pricing pressure across many electronics products, including GPUs.
AMD did raise prices slightly in October across its graphics card lineup. But the company absorbed the additional costs rather than passing them on to customers. As a result, consumers will bear the brunt of the price hike.
Impact on AMD’s GPU Market and Broader Electronics
The potential price increase is likely to affect a wide range of devices. AMD GPUs are not only sold as standalone add-in cards for DIY PC builds. But they are also integral components of pre-built systems, laptops, gaming consoles like the Xbox and PlayStation, and handheld gaming PCs. This wide distribution means that any price hike could have a substantial ripple effect across multiple product categories.
The timing of this price increase is notable. Especially since AMD’s RX 9070 XT had recently returned to its starting price of approximately $600. Making it a more attractive option for consumers. The increased GPU pricing could dampen this positive momentum for AMD. Particularly as the market had just begun to see a small decline in prices, offering consumers more affordable options.
While AMD has not made an official announcement regarding the price increase, the growing impact of memory shortages and supply chain disruptions suggests that it is almost inevitable. As memory costs continue to rise across the tech industry, it would be surprising if AMD did not pass on these additional expenses to consumers.
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Looking ahead, consumers and businesses alike will need to prepare for higher GPU prices in 2025. For AMD, this price adjustment could help maintain profitability in the face of rising costs, but it may also impact demand if competitors, like Nvidia, adjust their pricing strategies as well. Ultimately, the full impact of these price hikes on AMD’s sales and market share will depend on how consumers respond to the increased cost of graphics cards in an already competitive market.